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Site Marketing 101
by: Scott
Gears
When
it comes to website marketing and promotions, you need to start here...
Every
website, whether new, old, or just a thought needs to consider the marketing
that will be put that website in front of its targeted audience. Sounds easy
huh? It just takes time, perseverance, and the will to succeed! A budget will
help too!
The
hardest part is sorting through all the crap thats available to (supposedly)
help you. Yes, I said crap.
There
is a mountain of businesses out there making incredible claims about FREE
traffic generation, FREE hits, Mega sales, $20,000 in 3 hours,- or worse,
for a small fee of $29.95 we can... blah, blah, blah.
Save
your money! I have spent enough for all of us.
Following
through with our suggestions offers you the most lucrative, ethical, and
professional ways to achieve substantial results and still sleep at night. No,
you dont have to go for your wallet, I will tell you about these programs in
this article (for no charge). A good education will assist you the most.
If
you already have a site, we recommend a Website Analysis.
Before
You Build
#1
Have a plan - Not just a good idea. Take your idea and formulate a complete plan
around your goals. Highlight any USPs you may have.
#2
Build Meta-tags into every category page! This is crucial to targeted
traffic success with the Directories and Search Engines. You need to be found,
not by your company name (only) but by "keywords" that the general
public would use to find your type of business or service. DO NOT just pick any
words, this is critical!
#3
Use those keyword phrases throughout your site or particular page. Reinforce
what topic you are addressing within that page (content).
#4
Publish an article or newsletter that shows you are an authority on the topics
you cover (or try to sell). Just a spiffy sales letter is not enough. This
is also critical in acquiring the email addresses of prospective customers.
#5
Create some banner ads with impact for future partnership advertising. You will
use these on your site as well as banner partners you can swap impressions with.
#6
Begin considering what types of businesses or partners would or could compliment
your offerings. Start a list.
#7
Important: Create a budget for marketing your website. Yes, there are many
things that you can implement for free, however, successful websites HAVE spent
money wisely to get them to where they are. Dont be fooled, you WILL spend
money on marketing your website - it could be potentially more than what your
website costs you to build. The verse goes like this... "Build it and they
wont come". You may have already learned this, and that is why your
here.
Good
luck with your promotions!
Copyright
© 1996-2003
SS
and Hyperformance Media
http://www.hyperformancemedia.com
ss@hyperformancemedia.com
About
The Author
Scott is the Founder and Sr. Project Manager for Hyperformance
Media.com, a Technology Marketing Company serving online businesses since
1996. His 23+ years of experience in the computer industry will help you
succeed. Their website offers free education & resources that will assist
any business in successfully marketing their company online.
ss@hyperformancemedia.com
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